Background & Context African Breweries PLC (EABL), a leading consumer goods business in East Africa, is looking to enhance Route-to-Market (RTM) execution, optimize sales structures, and drive data-led commercial execution across the region. To achieve complete market visibility, EABL invites Expressions of Interest (EOI) from qualified, data-driven research agencies, technology providers, and consulting firms capable of conducting a comprehensive Regional Trade Census. This census will enable our commercial, trade marketing, and route-to-market teams to accurately locate, categorize, and eval…
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